Route 66 celebrates 100 years in 2026:
Here's how shops can prepare

With Oklahoma at the heart of Route 66, the centennial in 2026 is expected to bring more visitors, more events and more attention to our local communities. That's why we put together a comprehensive guide for local shops to capitalize on the opportunity.

You don't have to be located directly on Rte 66 to take advantage of the boost in tourism. Travelers will spend time visiting districts and communities throughout the state as they make their journey. This guide has everything you need to prepare and take advantage of this celebration as much as possible. 

Inside this guide, you’ll find:

• Ideas for Route 66-themed products, displays and events

• Tips on welcoming out-of-state and international travelers

• Ways to connect with community festivals and partnerships

• Checklists and resources to keep planning simple and useful

Our goal with this resource is to give independent retailers across Oklahoma practical tools to make the most of the centennial and to keep that momentum going afterward.